These images were created with a prototype app as a proof of concept to show how impressive the vector based rendering looked. This was back in 1999, when the most advanced mobile device was not a phone, instead it was the HP Ipaq. These screens were interactive with animation and links. We ended up funding the startup based on these and even more impressive aspects of the software.
I think Versace has the coolest name and their style is so cold that it is cool.